Create UTM Tags in a Snap – UTM WIZARD 🪄
Generate UTM codes with ease using UTM Wizard.
UTM Tracking Made Simple with UTM Wizard 🧙🏼♂️
Create Trackable URLs with UTM Parameters in a Snap
Maximize and analyze your online marketing efforts with UTM tracking.
Gain valuable insights into your website traffic, optimize your campaigns.
What is UTM?
UTM stands for Urchin Tracking Module. The parameters you can include are: source, medium, campaign, content and term. It helps digital marketeres to track and analyze website traffic in different parameteres as given above.
UTM (Urchin Tracking Module) parameters are tags that can be added to URLs to track and analyze website traffic.
UTM Builder Tool
These parameters are added to the end of a URL starting with a question mark (?) and each parameter is separated by an ampersand (&).
For example: URL?utm_source=google&utm_medium=cpc&utm_campaign=summersale
What are the UTM Parameters?
There are 5 UTM parameters commonly used: source, medium, campaign, content, and term.
UTM stands for Urchin Tracking Module, which was the predecessor of Google Analytics. You can start creating UTM parameters by UTM Wizard – UTM Builder Tool.
UTM parameters are used by digital marketers, analysts, and website owners to gain insights into their website traffic, and to measure the effectiveness of their online marketing efforts.
UTM parameters consist of 5 variables, which are added to the end of a URL.
UTM source: It is the source of the traffic, such as a search engine, social media platform, or email campaign. Example of utm source: If you’re running a Facebook ad campaign, the source would be Facebook: utm_source=facebook
UTM Medium: It is the medium through which the traffic was delivered, such as email, social media, or display advertising. Example of utm medium: If you’re promoting a product through a paid ad, the medium would be: utm_medium=paid
UTM Campaign: The specific campaign or promotion that the link is associated with, such as a holiday sale.
Example of utm campaign: utm_campaign=holiday-sale
UTM Content: The specific content that the link is associated with, such as a specific ad or banner. If you’re running multiple ads for a single campaign, the content parameter can be used to distinguish each ad. Example of utm content: utm_content=large-fonts
UTM Term: The specific keyword that the link is associated with, for paid search campaigns.
Example of UTM Term: If you’re bidding on the keyword “marketing tools” for your PPC campaign, the term could be “marketing-tools”: utm_term=marketing-tools
UTM builder tools help you create trackable URLs. UTM parameters are used in a variety of digital marketing channels, including search engine marketing, social media advertising, display advertising, email marketing, and affiliate marketing.
How to Create a UTM Link
By using UTM parameters to track website traffic, marketers can gain valuable insights into their online marketing efforts, and make data-driven decisions to optimize their campaigns.
Tracking the effectiveness of online advertising: By adding UTM parameters to advertising links, digital marketers can track the performance of their ads across different channels and campaigns. This allows them to identify which campaigns are generating the most traffic and conversions, and adjust their advertising strategies accordingly.
Results of your campaigns and UTM details are reflected in the analytics tool, such as Google Analytics.
Analyzing the effectiveness of email campaigns: Email marketers can use UTM parameters to track the performance of their email campaigns across different campaigns and segments. This allows them to identify which email campaigns are generating the most traffic and conversions, and adjust their email marketing strategies accordingly.
Example: If you’re sending out a newsletter to your email subscribers, you can add UTM parameters to the links in the newsletter to track which articles or products are generating the most traffic and conversions.
How to Track UTM Parameters?
To track UTM codes, you’ll need to use a web analytics tool, such as Google Analytics or Adobe Analytics. Adding UTM parameters to your links alone will not help you track anything without their reflection into a web analytics tool.
Here’s a general overview of how to track UTM codes:
- Set up UTM codes: You’ll need to create unique UTM codes for each campaign or source that you want to track. You can use a UTM builder tool, such as UTM Wizard.
- Add UTM parameters to your URLs: Once you generate your UTM codes, you’ll need to add them to the end of your URLs.
- Track UTM codes in your analytics tool: After you’ve added UTM to your URLs, you can track the traffic coming from those links in your analytics tool. In Google Analytics, for example, you can view your UTM details under the “Acquisition” section.
- Analyze your UTM data: You can analyze the data to gain insights into the effectiveness of your campaigns. You can view metrics such as traffic, conversions, and revenue by UTM source, medium, and campaign.
By tracking your UTM codes, you can gain valuable insights into the performance of your marketing campaigns and make data-driven decisions to optimize your strategies.
UTM parameters are a valuable asset for digital marketers and website owners who want to track and analyze their website traffic. By using UTM parameters, marketers can gain insights into the effectiveness of their online campaigns across different channels and campaigns. This allows them to optimize their marketing strategies, increase conversions, and ultimately drive more revenue. With the examples and knowledge provided in this article, you can start using UTM parameters to track your website traffic and make data-driven decisions to improve your online marketing efforts.